Having a personal biography or resume website is a critical component to owning your personal search results – and it’s a low-cost first step. By building a website that showcases your experience, accomplishments, and skills, you can take control of the information that people find when they search for you online. In this post, we will discuss the initial steps to building your personal website and the six primary contributors to on-page SEO success. For more information about repairing your online reputation, review the guides at RepairMySearch.
Creating a Personal Resume or Bio Website
A personal website that features your biography or resume is an important tool in managing your personal search results. It allows you to share the information you want people to know about you and control the narrative. Building your personal website is a three-step process:
- Register a Domain Name – Your domain name should be as close to your name as possible. If it’s not available, consider using an alternative top-level domain (TLD) or including a middle initial.
- Register a Web Host – Your web host is where your files will be stored. Follow the instructions provided by your web host to connect your domain to your web host.
- Build Your Website – WordPress is the easiest content management system to use, and most web hosts offer an easy auto-setup of their platform. Keep your website content simple and include keywords relevant to your career or industry.
By having a personal website, you can create a central hub that showcases your experience and skills and allows you to control the information people find when they search for you online.
On-Page Search Engine Optimization, Conceptually
On-page SEO is the practice of optimizing the content, design, and structure of your website to improve your rank on search engine results pages. Search engines use specific elements to determine whether a page matches a user’s search intent. By optimizing these elements, you can improve your website’s visibility and relevance to search engines.
There are six primary contributors to on-page SEO success:
- High-quality content – Create well-structured content that addresses the needs and queries of your target audience. Incorporate relevant keywords naturally into your content while maintaining readability.
- Internal linking – Link your web pages together to create a logical website structure. Internal links provide search engines with a clear understanding of the hierarchy and relationships between your pages.
- Keyword optimization – Conduct thorough keyword research to identify the terms and phrases that your target audience is likely to use when searching for information related to your website’s topic. Incorporate these keywords strategically and naturally throughout your website to enhance its visibility and relevance to search engines.
- Meta tags and descriptions – Use descriptive, keyword-rich URLs that provide users and search engines with a clear understanding of your webpage’s content.
- URL structure – Use descriptive, keyword-rich URLs that provide users and search engines with a clear understanding of your webpage’s content.
- Image optimization – Optimize images by reducing file sizes, using descriptive filenames, and adding alt tags that include relevant keywords.
Other important on-page SEO factors include external linking, page speed, and ensuring your website is technically sound. By optimizing these elements, you can improve your website’s visibility and relevance to search engines
Repairing Your Online Reputation is a Daunting Task, but There is Hope.
By creating a personal website and optimizing it for on-page SEO, you can take control of your personal search results and ensure that people find the information you want them to see. By following the three steps to building your personal website and implementing the six primary contributors to on-page SEO success, you can climb the ranks in search results and be a top link. Remember to track your progress with the necessary tools, and you’ll be well on your way to managing your personal search results.