The relationship between your brand and your customers is a complicated one. On the surface, it might seem purely transactional, but that perspective could neglect to consider what the customer experience ultimately means to them. This might change based on what exactly you’re offering, but viewing your audience dynamic as something more can allow you to change your approach towards it, constructing it as something positive as possible for all involved.
There are many ways to go about this, but in the modern world, it’s worth asking which technology examples can help you reach your customers and begin this process.
Understanding is the first step here, and that understanding might come in the form of raw data that you can act upon. One way this might manifest itself is through customer feedback – forms and surveys that your customers use to let you know what they do and don’t like about what you currently provide.
This is undeniably useful, but your audiences will have certain preferences that they aren’t aware of. How they interact with your marketing, your websites, your apps, you need to dive into the data you receive from these outlets. API analytics tools can be used to dig into those aspects of your website and improve how they’re used to increase engagement. It’s not enough to simply use APIs. After all, you need to know what can be done to maximize their potential for that use to make the impression you’re looking for.
Streaming outlets, such as Twitch, have seen a heightened amount of use in recent years, and the relationship that streamers build with their audiences is unique due to the live and conversational format. In a way, it’s much more open and interactive than other forms of communication, and the ability to see who you’re talking to in a more spontaneous environment can break down some of the barriers that might be in the way of regular business-customer interactions.
When you’re delivering some sort of important update about your brand, or whether you’re just looking to engage your audiences and get some feedback, it’s worth considering what this more informal setting might be able to offer the audience perception of your brand.
Newsletter via Email
Email can easily be seen as somewhat antiquated compared to the more modern forms of digital marketing that are present throughout business. However, it still has a great deal of utility when used right. One such way is to offer audiences the chance to sign up for a newsletter via email. This can keep them updated about the current direction of your business, and these emails can even be personalized to be more directly relevant to the customer in question. This might even have regular personalized offers for customers, encouraging them to return, by offering exclusive discount codes or secret sales, to make them feel special and catered to.