Search engine optimization (SEO) can become a solution for online businesses to grow their pages through organic search results. About 40 percent of small business use search engine optimization (SEO) for higher search engine rankings, and about 70 percent of digital marketers worldwide think SEO is more effective for online growth than pay-per-click advertising.
When many people think of higher search rankings and search engine results, their minds circle back to complex keyword manipulations best left for Google gurus. While SEO involves using keywords to boost a site’s performance, its benefits aren’t limited to technical-savvy professionals. However, when concerning technical SEO, strong technical knowledge is a plus although not a prerequisite for site owners. In this article, we’ll explore what technical SEO is and the three technical SEO services your business needs.
What is technical SEO?
Many people refer to technical SEO as a subset of on-page SEO. There may be similarities, but technical SEO relates more to factors behind the scenes that can go a long way to impact your SEO results. Search engines use these technicalities to measure a site value and give it a higher ranking. For instance, your site can rank higher than others because of the responsiveness in its web design, mobile-friendliness, or page speed.
Technical SEO is best undertaken by specialists who can ensure your site aligns with search engine guidelines. The more aligned your website is with Google guidelines, the better the chances of crawlability and indexing. What’s more, technical SEO services can best be used for technical issues like broken links and slow page load times. Your business can then tackle those technical issues, creating a better experience for your web page visitors. On that note, here are three technical SEO services your business needs.
1. SEO Audit
A typical technical SEO service usually begins with an effective SEO audit that assesses your website’s SEO, revealing the lacking areas. Generally, your site will rank better if it’s visually pleasing; therefore, an audit can involve other activities like checking the HTTPS connection, uploading detailed sitemaps, and caching information. SEO experts can also use data markup to feed search engines with your page’s content, making it easier for search crawlers to function on your site.
2. On-Page SEO
Effective on-page SEO builds on high-quality and unique content that provides value for web visitors. So, as a content creator, the information you serve on your site should be ten times better than others in your niche. A good on-page SEO service will ensure that relevant content appears in the right places, whether it’s in a blog post’s title, page URL, the first paragraph, or at least one subheading. A specialist can also generate significant keyword insights about a specific topic from resources like the Yoast WordPress plug-in and many other keyword research tools available today. Good web design can also impact your on-page SEO efforts. Searchers go where they can get the best user experience. So, the more you prioritize what your users want over what you think they need, the better your chances of SEO success.
3. Off-Page SEO
SEO practitioners find it hard to draw the line between on-page and off-page SEO factors. Off-page SEO efforts refer to all efforts to ramp up your SEO results performed outside of your website. The essential feature of off-page optimization is link building. Effective links from other websites can build your site’s authority and show Google’s crawler and other searchers that your site has value.
All in all, a good technical SEO service focuses on your users, and the value you provide as an online business can be the cheat code, regardless of the type you opt for. Also, trying multiple strategies can be a better approach than limiting yourself to one SEO s