Business

The Types of Marketing You Need to Know About

Today, there are a large number of businesses opening. This is largely so because of greater access to resources and tools related to tech and innovation. However, most brands would agree on marketing being one of the most important factors in keeping an organization afloat. Even popular service plans such as the Spectrum internet cable, can’t make it without a good marketing boost. 

Currently, there are various types of marketing that are used by marketers and business owners. Here’s what you need to know.

Traditional Marketing

This type of marketing has existed for several decades. In fact, it was hugely popular before the advent of the internet. Traditional marketing involves promoting a business or a brand through methods involving TV, billboards, and flyers. Although this type of marketing is still used today, it isn’t as common. In fact, most businesses prefer to simply market their products or services online or through telemarketing. Some of the most common examples of traditional marketing include restaurant flyers and takeout menus. These are mostly associated with small-scale businesses. However, billboards and TV advertisements are typically used by larger firms.


Digital Marketing 

Digital marketing is one of the most common types of marketing today. This is because the current world is highly digitized. As a result, the tools that are used for digital marketing are widely available. Moreover, it is also the opposite of traditional marketing in many ways. This type of marketing involves online platforms and thus online consumers. Therefore, you can expect organizations and businesses to use channels like social media, email, websites, and search engines to reach customers. Here are the most common examples of digital marketing.

  • Website Marketing 
  • Pay-Per-Click (PPC) Advertising 
  • Affiliate Marketing 
  • Email Marketing 
  • Video Marketing

Social Media Marketing

In today’s world, social media is growing increasingly popular. Online platforms like YouTube, Twitter, Facebook, Tik Tok, and Instagram have millions of users. As a result, it’s no surprise that these spaces are also being used as marketing platforms by businesses. Through social media, brands are able to attract greater attention and gain a wider variety of customers. In addition to this, there are also higher chances of building strong brand recognition and identity. 

 

Tik Tok

One of the most popular social media platforms today is Tik Tok. Important brands like Chipotle, Guess, and ELF are using it to market their products through challenges and hashtags. Through this, there’s greater communication, engagement, and interaction with the brand. Chipotle is most famous on Tik Tok for its Flip the Lid challenge while Guess’s In my Denim campaign also remain widely popular on the website. 

YouTube

Apart from Tik Tok, YouTube is also gaining momentum in the marketing world. Brands are using influencers to promote their products and services. Influencers have a wide reach and millions of followers. Thus, several businesses find that this is an effective marketing technique.

Read Also: Tips to improve productivity in the office

Video Marketing

Video marketing is an effective method of promoting products and services. In fact, it has been found that marketing strategies that contain videos tend to do better than others. As a result, most marketers try to include it in their campaigns. Some of the most common examples of video marketing include those used on social media platforms like Facebook, YouTube, Instagram, and Tik Tok. These typically follow important and popular modern trends. This approach helps in attracting greater attention and enhancing interaction. With video marketing, businesses try to ensure that their content has color, music, and influential people.

Email Marketing

This type of marketing has also gained momentum over the past few years. Today, millions of people have access to email. This includes platforms like Outlook, Gmail, and Yahoo. Brands make use of the tool by sending their customers information on the latest promotions, deals, and price reductions. They do this by using the information customers submit when logging into their websites or online pages. However, many customers complain of incessant messages and spam emails. As a result, several businesses allow the option to unsubscribe to emails and mark them as junk.

The Bottom Line 

Marketing is a diverse field and is considered very important for businesses. In today’s modern world, the most popular types of marketing are digital marketing, social media marketing, email marketing, and video marketing.

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