Developing a website takes time and effort. It also requires regular maintenance. People appreciate a well-developed website with constant updates. The goal is to make the page enticing to potential customers and also rank high in Google to increase online visibility. Understanding what the competitors are doing is a good start. Some of them already succeeded in designing a quality website. Learning from their strategies will help the business create a better platform. Here are seven things that competitors know about web development that are worth replicating. They’re also among the recommendations of web development Houston experts. They can help small business owners in the area who are starting a website.
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- Create an attractive homepage
Everything starts with the homepage. It’s the first thing people will see when they open the website. It should be attractive enough. It must contain appropriate elements that will make the visitors feel more curious. Give them a reason to navigate the page and look for more information. Choose the right text to highlight on the homepage. Select the images well. They should be striking and helpful in boosting the brand. As always, first impressions last. If the homepage doesn’t create a positive impression, it’s a lost opportunity.
- Navigating the page should be easy
As years go by, websites are becoming simpler and easier to navigate. Back then, they contain too much information and dozens of tabs to go through. No one finds it appealing anymore. People want to search for specific information, buy the items and leave. Not everyone has the luxury of time to figure out where to find the details on a website. Create a page that won’t pose problems with navigation. Remove unnecessary content and create a priority list. Most websites have pages for products, services, company information, contact information, and testimonials. Others have a section for blogs, but most companies create a separate website for detailed blogs. These sections are already enough. There’s no need to put more information. Think about Apple’s website. It looks clean and simple, and doesn’t contain too many sections that will confuse potential customers. A minimalistic approach helps make the page more navigable.
- Content matters
Web design might be about the website’s visual appeal, but it’s not everything. It’s even more crucial to have a page that contains relevant information. Relevant content will seal the deal. People want to know they can trust the brand. They also want to feel comfortable with the idea that the business is an expert in the industry. Create quality and well-researched content. Make sure it includes news and updates that matter to the target audiences. The goal isn’t to directly sell the products. It’s about creating a positive reputation. Anyone who reads the content should sense that the business is a leader in the industry and the products are worth buying.
- Mobile-friendliness is not just an option
There weren’t too many people using mobile devices to search for information online before. Most people use desktop computers to browse the website and buy products. These days, it’s more convenient to shop online. Therefore, it’s a mistake if websites aren’t responsive enough. Imagine visiting a website in the images and text don’t load quickly. There are also issues with the arrangement of the content. People are generally impatient, and they won’t take time to figure out what’s on the website. They will immediately leave and look for other options. Again, it’s a lost opportunity to convince these potential customers.
- Carefully select the images
It might seem easy to look for stock photos online. There are plenty of choices available, and some of them might work with the content. However, these stock images might not be good enough. Potential customers don’t feel connected with the pictures. Choose images that excite visitors. They should have a reason to explore the website because of these pictures. It’s better to use ordinary people as models since they’re more relatable.
- Be consistent in using colors
Colors also play a crucial role in designing a website. They have to stand out and must be remarkable to the visitors. Be consistent in choosing the colors to use not only on the website but across different platforms. The color choice will also help in establishing a robust brand. Don’t overwhelm the website with several palettes since they might not appeal to the visitors. Speaking of appeal, find a perfect match with the target audiences. Older people prefer simpler and more natural colors. Younger audiences might want more vibrant options. Understand what they want and deliver.
- Web development also means web maintenance
Creating a website is only the beginning. There should be regular maintenance and updates. It’s a problem when the company doesn’t pour effort into improving the page. People want to see something new when they visit the website. It encourages them to come back.
After understanding what the competitors know, it’s time to evaluate the website and improve it.